Branch was founded in 2017 behind a simple idea: insurance has lost its way.
If you went back to the 1800s, when home insurance first began to spread throughout the U.S., you’d see that insurance was a truly communal product. Farmers in communities all across the country put money aside to take care of one-another should disaster strike. It was neighbor helping neighbor.
Fast forward to today. That spirit is gone. Moreover, what was intended to be a communal product has become difficult and soulless. We started to ask ourselves:
Why’s it so hard just to bundle your home insurance with your auto insurance?
Why do costs go up for the most loyal customers?
Why do such a big chunk of premium dollars go to fund massive marketing campaigns?
None of that makes sense.
And if we could leverage the dual powers of technology and community, we could fix it.
Steve & Joe
Steve & Joe met way back in 2009.
Back then, Steve was leading a team at Allstate that was responsible for collecting data to better underwrite insurance policies. Joe had founded a company called BuildFax that intelligently aggregated comprehensive data on buildings all across the country.
A decade later, they put their heads together to imagine a better insurance company.